Search engine optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). By incorporating relevant keywords, creating high-quality content, and improving website structure, businesses can improve their online presence and attract more organic traffic. Effective SEO strategies also involve building high-quality backlinks, optimizing website speed and mobile-friendliness, and monitoring and analyzing website metrics. Investing in SEO can lead to increased brand awareness, improved user engagement, and ultimately, higher conversion rates.
